Lead: Production

The Road Accident Fund’s mission is to provide appropriate cover to all road users within the borders of South Africa; to rehabilitate and compensate persons injured as a result of motor vehicle accidents in a timely and caring manner; and to actively promote safe use of our roads.

Purpose of the Job: Reporting to Manager: Multimedia, the successful incumbent is responsible for directing and supervising the creation and production of multimedia content to support the organisation’s marketing and communications initiatives. This role involves conceptualizing, planning and executing multimedia projects across various digital platforms to engage and inform target audiences effectively.

Key Performance Areas

Video Production and Editing

• Direct and supervise the pre-production to ensure that the foundation of the video is in place.
• Supervise the creation of online video content for RAF products.
• Create, maintain and coordinate production schedules, including shooting schedules and post-production timelines.
• Utilise Blackmagic and other cameras and editing software for high-quality production, adhering to industry best practices.
• Oversee equipment setup.
• Edit and retouch videos to enhance visual appeal.
• Edit and assemble raw video footage into high-quality video content.
• Ensure that all audio-visual equipment is in optimal condition for shooting sessions.
• Develop video concepts and storyboards.
• Package the content to go live on the RAF’s social and digital platforms including the RAF’s internal TV network.
• Ensure that all video content is consistent with the RAF’s brand identity and core values.

Photography

• Apply colour correction and visual effects to enhance the aesthetic appeal and overall quality of photographs.
• Edit photos to improve clarity, composition, and visual impact, ensuring they meet the desired standards.
• Generate visually appealing content through creative framing, lighting, and composition techniques.

• Provide creative input and innovative ideas to enhance the visual identity of photographic content.
• Maintain a well-organised photo directory and ensure proper storage of all digital and physical photographs.
• Shoot both the visual and the ordinary images.

Policy Review and Implementation

• Contribute to the development and implementation of departmental policy, procedures and processes.
• Keep up to date with effective policy and practice execution strategies.

Reporting

• Report on production progress and feedback from events.
• Track and report on video and image (photographs) metrics and key performance indicators, such as the number of views, likes, shares, and conversions.
• Report on systems functionality for management, project, or performance reporting.
• Report on service providers’ performance.

Video Content Creation

• Conduct research to understand the RAF's interests and audiences, developing scripts aligned with brand objectives and seeking managerial approval before production.
• Enhance videos with graphics, captions, and special effects to engage viewers, maintaining brand consistency.
• Evaluate the performance of video content through analytics and feedback to improve future productions.

Stakeholder Management

• Work with stakeholders across the organisation to align internal and external content.
• Collaborate with external service providers, including creative agencies and production houses to ensure high-quality multimedia productions that aligns with the RAF’s mandate and strategic objectives.
• Maintain close working relationships with different team members to create a cohesive and consistent RAF brand and content.
• Actively engage with the RAF’s social media followers and cultivate a sense of community around RAF products.
• Work with different media and applicable publication platforms such as the RAF’s website, intranet, social media platforms and cloud storage solutions.

Agency and Service Provider Coordination

• Develop detailed production briefs for creative agencies.
• Coordinate with external service providers to ensure high-quality audio-visual productions and photography that meet RAF standards.
• Review and approve work from agencies to ensure alignment with the RAF’s brand and strategic objectives.
• Monitor service providers’ deliverables and deadlines to ensure timely and on-budget project completion.
• Maintain effective communication with service providers to address any issues promptly and ensure smooth project execution.

Production Budget Management

• Formulate and project the annual production budget, for submission to the Manager: Multimedia.

People Management

• Manage production crew, including camera operators, sound technicians, lighting technicians, and other personnel as required.
• Ensure the motivation, cohesiveness, and alignment of the organization’s team members.
• Supervise staff in the department to ensure that they achieve their objectives in line with the strategic and divisional objectives of the RAF.

Qualifications and Experience

• Bachelor’s Degree/ Advanced Diploma in Film/ Broadcasting/ Media Studies/ Marketing/ Communications/ Digital Media or related field from a recognised South African institution.
• Certifications in multimedia production/ visual communication or digital content creation will be an added advantage.
• Relevant 5 - 7 years’ experience in video production, editing and photography of which 2 years must be ona supervisory level/ area of expertise
• Experience in camera operation, lighting techniques, composition, and post-processing software.

NB: “RAF offers Total Employment Cost packages with no additional contributions from the Employer, successful candidates are required to structure their packages in a manner that will suit their needs”.

The Road Accident Fund subscribes to the principles of employment equity and preference will be given to People with Disabilities.

Applicants who have not received any correspondence from us within six weeks from the closing date can consider themselves unsuccessful

Security Vetting shall be conducted on all prospective employees

It is the applicants’ responsibility to have foreign qualification evaluated by the South African Qualification Authority (SAQA) and to provide proof of such evaluation.