Senior Officer:Brand Management

The Road Accident Fund’s mission is to provide appropriate cover to all road users within the borders of South Africa; to rehabilitate and compensate persons injured as a result of motor vehicle accidents in a timely and caring manner; and to actively promote safe use of our roads.

Purpose of the Job: Reporting to the Manager: Campaign Management, the successful incumbent is responsible for assisting with the development and implementation of the Road Accident Fund’s marketing and communications strategies while also providing operational support to staff and the senior management team. This position will develop creative campaigns to take to market as well as drive the effective implementation of impactful RAF brand campaigns.

Key Performance Areas

Drive Consumer Insights

• Input into marketing research design, analysis and insight generation.
• Understand consumer insights and translate them into key strategic marketing decisions or initiatives.
• Research innovative methods that will improve brand experience and drive customer-centricity.

Brand Planning and Brand Management

• Assist in the development of an integrated marketing plan.
• Effectively implement the integrated marketing plan.
• Provide inputs into marketing and communication designs that identify and create interest in the Fund’s service offering.
• Introduce innovative solutions to stimulate brand growth.

Campaign Management

• Develop creative briefs for the creative agency.
• Resolve relationship issues promptly.
• Track all campaigns to ensure launch deadlines are met.
• Attend branding events and activities.

Reporting

• Contribute to the preparation and submission of Regulation reports.
• Aid in the development of functional reporting systems, for management, project or performance reporting.
• Report regularly and periodically perform necessary submissions as and when required to provide progress updates and/or inform management decisions.

Stakeholder Relations

• Aid in proactive and progressive relationships with key stakeholders.
• Deal with inquiries and requests for information from both internal and external stakeholders.
• Aid in the maintenance of relationships with vendors, service providers or procurement teams and ensure that all relevant procured items are invoiced and paid on time.

Qualifications and Experience

• Bachelor’s Degree/ Advanced Diploma in  General Marketing or an Integrated Marketing Communication or Advertising related qualification.
• Relevant 4 years’ experience in a Brand Management related environment.

NB: “RAF offers Total Employment Cost packages with no additional contributions from the Employer, successful candidates are required to structure their packages in a manner that will suit their needs”.

The Road Accident Fund subscribes to the principles of employment equity and preference will be given to People with Disabilities.

Applicants who have not received any correspondence from us within six weeks from the closing date can consider themselves unsuccessful

Security Vetting shall be conducted on all prospective employees

It is the applicants’ responsibility to have foreign qualification evaluated by the South African Qualification Authority (SAQA) and to provide proof of such evaluation.